The web is the battleground of perception, opinion, and reputation. Whether you are a professional or small business, an individual or a large corporation, how you look online directly affects your business and how people perceive you. But in the wide and immediate realm of the internet, reputational management can seem a daunting task. Enter online reputation management services.
It is a blog that goes into detail about Online Reputation Management (ORM), what it is, the services involved, how to succeed with ORM, and other tidbits. By the end of this, you’ll know why ORM services are so important and how you can make use of them.
The Importance of ORM
For Businesses
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Customer confidence: An incredible 93% of consumers read online reviews before making a purchase, and 85% trust online reviews as much as personal recommendations.
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Financial Impact: Bad reviews and negative news results can lead to a loss in revenue. Research demonstrates that a single bad review can drop a business’s revenue by 22%.
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Brand Reputation: People are going to remember the negatives when it comes to quality and integrity. People are going to contact firms to badmouth you about things that happened locally in a nearby competitor market.
For Individuals
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Career Opportunities: 54% of organizations have decided not to hire a person based on their online search results. A sullied personal reputation could be an obstacle to professional advancement.
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Networking: Whether it’s your LinkedIn profile or your Google search results, your life on the internet very much affects your relationships in the key aspects of professional and personal worlds.
You can’t afford to bury your head in the sand about your online reputation any longer.
Some of the Different ORM Services That Are Important
Online reputation management services include various strategies to ensure and enhance your on the net reputation. The following is an overview of the primary services provided by ORM companies:
Monitoring and Reporting
Your ORM services will keep an eye on your online reputation in social media, news sites, and review sites. Real-time alerts and comprehensive reporting help you stay on top of public opinion.
Review Management
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Review Responses: ORM teams reply to all types of reviews (positive/negative), and the teams always stay professional and are concerned about the complaints concerning customers.
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Positive Review Facilitation: They do things that encourage happy customers to post glowing reviews.
Influence of Search Engine Results
Blocking and taking down negative content has also become vital. ORM companies promote positive content using SEO tactics so it ranks at the top of search engines, and negative content does not rank.
Content Creation
From things written in blogs to press releases, content really is king in public opinion. Our ORM services create quality content that people want to read to promote your strengths and give you a credible voice.
Social Media Management
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Believable Impetus: They run social profiles, keeping messaging consistent and being engagingly human with followers.
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At such a time, they can be the handler of a timely response, avoiding any perceived impact from negative propaganda or other kind of crisis.
Dealing with Fake News or Defamation
If there are any harmful lies that are being spread on the internet, ORM services go out and do some investigating, and then use legal means or strategic means to address them.
Advantages of Building a Positive Online Reputation
For Businesses
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Deeper Relationships: Just reflect to customers and stakeholders that you value the feedback they have to offer.
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Increased Conversions: The more 5-star reviews you receive, the better your search rankings, the more people are going to see them, and this leads to more potential customers converting.
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Crisis Resilience: When you’ve got a team watching your online reputation, your business can adapt and reduce damage during a disaster.
For Individuals
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Professional Development: An updated “web footprint” provides opportunities to further your career that you may not have considered.
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Control Your Story: Develop a persona that projects what you care about, professionally and personally.
Businesses or individuals with excellent online reputations are more trustworthy, ensuring that one-time conversations convert to lifelong customers.
ORM Strategies to Stand Out
You can manage your online reputation today, immediately, without hiring a professional service. Here are some steps that can be taken now:
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Create Google Alerts: Keep tabs on references of your name or company in real time. This free service may be able to help you catch problems sooner.
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Claim All Your Online Profiles: Don’t let someone else take ownership of your business profile on popular platforms like Google My Business, Facebook, and LinkedIn. Having a bot leave unclaimed profiles with filled-in, fake information can be damaging to your reputation.
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Be Socially Available: Answer your customers’ questions in a jiffy, and publish regularly to interact and create trust.
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Encourage Good Reviews: Invite your satisfied customers to review your business. Most people who have a positive experience with a business just need a nudge to write a review.
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Build Great Content: Start a blog or write frequently about things that interest people in your industry and your audience. Authority-based context is king!
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Respond to Negative Feedback: Never pass up on negative feedback, even if it feels like a bum rap. Answer in a courteous way, admit if you were wrong, and come up with a solution that can help solve the problem.
Tools to Simplify ORM
Make the most of these tools to monitor and even work on your reputation:
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Google Alerts: Assign alerts to your name, brand, or words associated with your business.
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Hootsuite/Buffer: Plan and automate social media activity, analytics, and track mentions.
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Trustpilot/Yotpo: Leverage platforms created for the purpose of handling review requests and requests.
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Moz or Semrush: Learn SEO and improve search image with these pro analytics.
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Reputation Defender: A full-service ORM service with flexible plans geared towards business and personal reputation issues.
Real-World Examples Where ORM Works in Your Favor
Case 1: The Rebirth of Local Restaurant
A mom-and-pop restaurant’s business fell off because of nasty Yelp reviews. They made their happy customers feel heard, drove more happy customers to leave reviews, and raised their star rating from 2.9 to 4.3 stars with ORM. This change led to a 35% increase in revenue in just 6 months.
Case Study 2: The Road To Personal Branding Success
Suddenly, seeing their Google search results return increasingly negative results after a competitor launched a smear campaign, a freelance graphic designer. Using the assistance of an ORM agency, they buried and suppressed the fake material by publishing blogs, news articles, and design portfolio content that was SEO optimized. In the span of a year, the freelancer regained his reputation.
Start to Manage Your Online Reputation Now
The way people see your company or personal brand is heavily influenced by your online reputation. Whether it’s learning how to respond to bad reviews, getting more proactive on social media, or getting good content seen, you’re taking your reputation seriously, and that pays dividends over time.
If the thought of handling your online reputation seems a bit overwhelming to you, you are not alone, and professional ORM services like ours can help you be ahead. Don’t wait for a crisis. Be proactive with your image and develop long-term trust.
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